Moms for Liberty co-founder Tiffany Justice speaks at the group's meeting in Philadelphia on Friday. “That’s where you reach the undecideds,” he said, adding that people who watch Fox News or MSNBC probably know how they’re going to vote but that consumers of local news may not. He also told attendees to give priority to local news interviews instead of going to national media. Oftentimes they don’t even know how local government works.” “They have no idea what’s going on at school board meetings. “They’re lazy,” Ziegler said of reporters. Ziegler’s presentation emphasized the importance of being on the offensive and not letting your guard down. Its members have removed books they deem inappropriate from public school libraries and have pushed to end what they see as the “indoctrination” of children on such topics as race, gender and sexuality.Īttendees asked Ziegler how to persuade reporters to go to their events and how to get “positive” messages out. It has morphed into a sprawling organization that aims to fight for what it sees as parental rights but that critics, including the left-leaning Southern Poverty Law Center, label anti-government extremism. The group started in Brevard County, Florida, in 2021, initially to fight Covid restrictions and mask mandates. Moms for Liberty, which says it is nonpartisan, has grown into a conservative powerhouse, boasting 120,000 members in 285 chapters across 44 states.

Christian Ziegler, pictured in 2018, led a media training session at the Moms for Liberty conference this week.

Ziegler warned that any apology would become the headline, so that should be avoided.

He advised the attendees to instead make it clear that the Hitler comment was “vile” but to immediately pivot to make the point that Hitler indoctrinated children in schools and that that’s what Moms for Liberty was fighting against. Other people have different views on this. Ever,” said Christian Ziegler, the chairman of the Florida Republican Party.

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